With a little over a month to go until Guardians of the Galaxy Vol. 2 is released in theaters, Marvel has stepped up its marketing game, not just domestically but also internationally. Guardians of the Galaxy is already one of the MCU’s strangest properties to date, and the studio is really embracing the weirdness this time around.

While promoting the first movie, executives’ biggest worry may have been just how they would make the film appeal to the masses. But ever since Guardians of the Galaxy became one of Marvel’s most successful movies, it’s been all about moving forward on everything that worked last time. Vol. 1 was best known by fans and critics …

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